Entering a New Market

The Challenge

A global diversified communications equipment provider was looking to enter the growing US wireless equipment market, in the presence of many entrenched competitors.

 

Our Solution

Blue Field assessed competitive product offerings; US mobile and cable provider wireless deployments; and operator on-ramp and vendor management practices. Blue Field also sized the market opportunity for a differentiated infrastructure product.

 

Measurable Results

Blue Field’s work identified a close-to-billion dollar market and secured pilot opportunities with multiple US network access providers. Blue Field also gained first-hand understanding of operator equipment deployment cycles and roadmaps.