Jon Metzler

Founder + President

Jon founded Blue Field in 2008. Jon has new business creation and market entry experience in print, TV, services, edutainment, wireless broadband, location technology and location services, wireless infrastructure events and more.  Jon is Lecturer at the Haas School of Business at UC-Berkeley, where he teaches on Competitive Strategy, Strategy for the IT Firm, and international business. He is associated faculty for the UC-Berkeley Center for Japanese Studies, and has received research support from CJS and the UCB Center for Long-Term Cybersecurity. Jon is also chairman of the board of the Japan Society of Northern California.

Eriko Sekiya

Business Development

Eriko Sekiya is a business development and international growth professional with experience in technology and consumer markets. She brings rich experience in print, television, radio and online media to client engagements. Eriko is a graduate of Japan’s Keio University and Stanford’s Graduate School of Business. She is also a prolific author and frequent public speaker.

Michi Kaifu

Chief Analyst

Michi Kaifu is Chief Analyst at Blue Field Strategies. Michi has over twenty years of international business development and consulting experience in the telecom and IoT sectors. She is also founder of Enotech Consulting, and author of two books, one on Japan’s telecom sector and one on the big data sector. She is a graduate of Japan’s Hitotsubashi University and Stanford’s Graduate School of Business.

Sandro Olivieri

Analyst and Product Strategist

Sandro is a trained Computer Scientist and MBA who has dedicated his career to helping large and small organizations understand their customers and build products to delight them. A veteran of user-centered design, he leads cross-functional teams of engineers and designers to build products and organizations that make an impact. He has helped a 100-year-old publishing company convert their revenue from all print to all digital. He has built processes that helped an online education company provide one-on-one service to each of its 80,000 enrollees. He was on the founding team of AT&T’s innovation centers, helping AT&T innovate in new product areas including wearable devices, connected car, API and developer services, mobile health, IoT, edtech, and big data. Sandro is also Entrepreneur-in-Residence at an edtech accelerator, and a startup mentor in Silicon Valley.


Advisory Board


Tim Chang

Managing Director, Mayfield Fund

Tim is a proven venture investor and experienced global executive. He was named on the 2011 Forbes Midas List of Top 100 Dealmakers, was featured by The Deal as one of five emerging VCs to watch and by the AlwaysON Hollywood IT List recognizing technology leaders in the digital entertainment industry. Tim invests in the mobile, gaming, digital media and enterprise applications sectors and co-leads Mayfield Fund’s investment practice in China.

Brian Fontes

CEO, National Emergency Number Association

Brian Fontes currently serves as the Chief Executive Officer for the National Emergency Number Association, a position he has held since June 2008. As CEO, he is responsible for all aspects of the Association. His primary objectives are to ensure that Americans have access to reliable 9-1-1 service, 9-1-1 centers have state-of-the-art technologies and well-trained professionals, and sufficient funding is available so that the 9-1-1 system can best serve those who call upon it as their first voice of hope.

Andrew Isaacs

Adjunct Professor, Haas School of Business, College of Engineering · Founder and Co-Director, Center for Energy and Environmental Innovation

Andrew M. Isaacs is a successful scientist, technology company executive, entrepreneur, and educator. He is passionate about mentoring the next generation of technology business leaders and has a strong track record of helping young entrepreneurs launch their careers. Isaacs has worked at the crossroads of advanced technology and business innovation for 25 years, ten of those years at UC Berkeley, helping start-ups and established technology companies create and execute successful growth strategies.