Jon Metzler

Founder + President

Jon Metzler is Founder and President of Blue Field Strategies. Jon provides a variety of US and Asian technology, telecommunications and media clients with business, strategic and regulatory consulting services, including market analysis, due diligence, business development, PR and regulatory advocacy, and executive education. Jon has new business creation experience in print, TV, services, edtech, wireless broadband, wireless location, and events.  Jon is also a Lecturer at the Haas School of Business at UC-Berkeley, and is associated faculty for the UC-Berkeley Center for Japanese Studies. He is also a member of the board of the Japan Society of Northern California. Download bio

Jonathan Jay Goldberg

Analyst and Strategist

Jonathan Goldberg has spent his career at the intersection of Technology and Finance. Most recently, Mr. Goldberg built the Corporate Development function at Peregrine Semiconductor. He also participated in the strategic review and eventual sale process for the company which led to Peregrine’s acquisition by Murata of Japan for a 67% premium. Prior to Peregrine, Mr. Goldberg was a Senior Analyst on Deutsche Bank’s Technology Research Team covering Communications Technology. While there, he participated in over 20 IPOs. Mr. Goldberg also spent seven years in the People’s Republic of China where he had a number of roles both at financial and operating companies. He has an IMBA from the University of Chicago and a BA from the University of California, Berkeley. He has held a CFA since 2007.

Michi Kaifu

Chief Analyst

Michi Kaifu is Chief Analyst at Blue Field Strategies. Michi has over twenty years of international business development and consulting experience in the telecom and IoT sectors. She is also founder of Enotech Consulting, and author of two books, one on Japan’s telecom sector and one on the big data sector. She is a graduate of Japan’s Hitotsubashi University and Stanford’s Graduate School of Business.

Sandro Olivieri

Analyst and Product Strategist

Sandro is a trained Computer Scientist and MBA who has dedicated his career to helping large and small organizations understand their customers and build products to delight them. A veteran of user-centered design, he leads cross-functional teams of engineers and designers to build products and organizations that make an impact. He has helped a 100-year-old publishing company convert their revenue from all print to all digital. He has built processes that helped an online education company provide one-on-one service to each of its 80,000 enrollees. He was on the founding team of AT&T’s innovation centers, helping AT&T innovate in new product areas including wearable devices, connected car, API and developer services, mobile health, IoT, edtech, and big data. Sandro is also Entrepreneur-in-Residence at an edtech accelerator, and a startup mentor in Silicon Valley.

Kanako Sakai Jacop

Office Manager

Before joining Blue Field Strategies, Kanako worked for Mazda Motor Corporation in Japan as HR Business Partner and International HR Specialist. After working for Mazda, Kanako moved to San Francisco and started working for Blue Field Strategies as the Office Manager. She is in charge of all operations at Blue Field Strategies and also she supports research for gaming and wireless.





Phil Keys

Marketing Content Manager, Intertrust

Phil Keys is Marketing Content Manager with Intertrust Technologies and was analyst with Blue Field from 2012-2016. During his time at Blue Field, Phil focused on IoT, clean tech, security as well as client messaging and outreach.  Before joining Blue Field Strategies, Phil Keys had fourteen years of experience covering the Silicon Valley technology industry as an US correspondent for Nikkei Business Publications. During this time he worked for Nikkei Electronics, considered the magazine of record for the Japanese electronics industry as well as Nikkei InternetTechnology.





Advisory Board


Tim Chang

Managing Director, Mayfield Fund

Tim is a proven venture investor and experienced global executive. He was named on the 2011 Forbes Midas List of Top 100 Dealmakers, was featured by The Deal as one of five emerging VCs to watch and by the AlwaysON Hollywood IT List recognizing technology leaders in the digital entertainment industry. Tim invests in the mobile, gaming, digital media and enterprise applications sectors and co-leads Mayfield Fund’s investment practice in China.

Brian Fontes

CEO, National Emergency Number Association

Brian Fontes currently serves as the Chief Executive Officer for the National Emergency Number Association, a position he has held since June 2008. As CEO, he is responsible for all aspects of the Association. His primary objectives are to ensure that Americans have access to reliable 9-1-1 service, 9-1-1 centers have state-of-the-art technologies and well-trained professionals, and sufficient funding is available so that the 9-1-1 system can best serve those who call upon it as their first voice of hope.

Andrew Isaacs

Adjunct Professor, Haas School of Business, College of Engineering · Founder and Co-Director, Center for Energy and Environmental Innovation

Andrew M. Isaacs is a successful scientist, technology company executive, entrepreneur, and educator. He is passionate about mentoring the next generation of technology business leaders and has a strong track record of helping young entrepreneurs launch their careers. Isaacs has worked at the crossroads of advanced technology and business innovation for 25 years, ten of those years at UC Berkeley, helping start-ups and established technology companies create and execute successful growth strategies.