The Signal #18: Back to school and Blue Bottle unplugged

Belatedly posted from our August 28th newsletter.


Friends –

Late August means back-to-school, and, in the working world, when suddenly everyone and everything seems to come back to life after the summer.  Around the corner, just beyond Labor Day, waits September, with the usual rush of conferences and deliverables.

On a back-to-school note, Jon will take the podium this fall semester for an undergrad IT Strategy course at the Haas School of Business. How do undergrads compare with evening MBAs? We are starting to find out.  Further good news – thanks to Japan’s Ministry of Foreign Affairs and its Kakehashi Project, Jon will also take a group of Haas undergrads to Japan in January.

After a series of funny-but-not-funny covers from Time and the New Yorker, we will briefly turn our attention to that quadrennial boon to TV advertising in the US – the presidential election.  In general, presidential election years are good times for broadcasting. (This year, one campaign has more money than the other. Will that hurt broadcast advertising? We shall see.) A look at Comcast’s earnings from the last full election year (2012) shows a nice pop for its NBCU business unit in Q3-2012, i.e., the last full quarter before the November 2012 election.



Japan is known for its emphasis on and appreciation of artisanship. With that, we are delighted to announce that Blue Bottle CEO James Freeman will speak on Wednesday August 31 at 6pm on Blue Bottle’s successful Japan entry, at the Cubberley Community Center Theater in Palo Alto, as part of the Japan Society’s Big in Japan series. Come on down and hear about artisanal coffee made in Japan influenced Freeman…and how Japan is appreciating a fine cup of Blue Bottle Coffee.

– Team Blue Field





州立大学といえば、JonのUC Berkeleyでの講義がまた始まります。これまで社会人向けMBAが対象でしたが、今年度は学部生にIT戦略を教えます。また、日本の外務省からの助成を受けて、来年1月には学部生を連れて日本に見学訪問を行うことになりました。